Course Overview

The Advanced Diploma in Marketing Strategy (ADMS) is an online program designed to provide participants with advanced skills in marketing planning, market research, and strategic marketing.

Course Duration

The course extends over 5 months, comprising 20 weeks.

Target Audience

Suited for marketing professionals, marketing managers, and individuals seeking advanced expertise in marketing strategy. A basic understanding of marketing concepts is recommended.

Learning Outcomes:

  • Develop advanced marketing plans and strategies.
  • Conduct market research and analysis for strategic decision-making.
  • Implement effective marketing communication strategies.
  • Analyze and evaluate marketing performance.

Course Content:

  • Advanced Marketing Planning and Strategy.
  • Market Research and Analysis for Decision-Making.
  • Integrated Marketing Communication Strategies.
  • Marketing Performance Analysis and Evaluation.

Method of Delivery

Online tutorials, marketing strategy projects, and case studies.

Prerequisites

Basic understanding of marketing concepts.